Selling in Raleigh & the Triangle

A stronger sale starts before your home reaches the market.

The Perry Group builds a pricing, preparation, and marketing strategy around your property, then uses real buyer response to guide every decision that follows.

Schedule a Seller Consultation

Get a Home Valuation

Meet Your Listing Team

Clear advice, careful coordination, and a full team behind your sale.

Matt Perry began his career as a teacher and basketball coach, where preparation, communication, and sound decision-making mattered every day. Those same principles have shaped The Perry Group since its founding.

Today, sellers work with an experienced agent backed by dedicated professionals helping oversee marketing, showings, paperwork, deadlines, negotiations, and closing coordination.

You receive personal guidance without depending on one person to manage every moving part alone.

Why Choose Us

Meet the team

Advice You Can Use

We explain which decisions may strengthen the sale, which expenses are unlikely to pay off, and what the market is telling us once the home launches.

Communication With Context

Weekly updates go beyond activity counts. We explain showing patterns, online engagement, feedback, competing listings, and what those signals may mean for your strategy.

Support Through Closing

The team coordinates the details across buyers’ agents, inspectors, appraisers, contractors, attorneys, and everyone else involved in reaching the closing table.

Your Selling Plan

Three stages. One strategy that keeps adapting.

Stage 01

Prepare and Position

We begin with your goals, timing, and plans after the sale. Then we evaluate the property and build a preparation and pricing strategy around your home.

This includes:

Property walkthrough
Repair and improvement guidance
Staging and presentation recommendations
Local market analysis
Pricing and launch strategy
Access to trusted local vendors

Stage 02

Launch and Respond

Your home is presented with the media and marketing appropriate for the property. Once it reaches the market, we track the response and adjust the strategy when needed.

This may include:

Professional photography
Floor plans, video, drone, and 3D tours
MLS and major real estate platforms
Zillow Showcase for qualifying homes
Social media and email promotion
Showing coordination and buyer-agent feedback
Weekly seller updates

Stage 03

Negotiate and Close

We help you compare each offer beyond the headline price, then coordinate the details through closing.

We review and manage:

Financing and buyer strength
Due diligence and earnest money
Concessions, contingencies, and timing
Inspections and repair discussions
Appraisal and contractual deadlines
Attorney communication
Final walkthrough and possession

For Current and Future Sellers

What could your home sell for today?

An automated estimate cannot fully account for your home’s condition, improvements, lot, street, nearby competition, or the strategy used to bring it to market.

Get Your Home Value

Client Experiences

The clearest proof is who comes back.

More than 85% of The Perry Group’s business comes from repeat clients and referrals. Hear what buyers and sellers say about the advice, communication, and continued support behind that number.

Over 600 5 star Google Reviews

"Matt and his team, especially Kathleen, did a wonderful job with all aspects of selling our house, from prepping and positioning the house to go to market, taking it to market, negotiating and closing the sale in terms of both price and timing. If we have a need in the future we would certainly use…

"If I could give more than 5 stars I would! The entire group made our first time buying a house so simple but especially Mallory and Kathleen! Mallory was incredible from start to finish. She was always one step ahead and took care of anything. They made a daunting feat so simple and I couldn’t recom…

"Mallory, Kathleen and The Perry Group were phenomenal! They guided us every step of the way in selling our home and provided expert advice about listing preparation, price, repairs, negotiations and more. They were fantastic, and we couldn't be more pleased with our experience in working with them…

"The Perry Group KW Elite Realty was wonderful to work with to sell our longtime home. Alyson & Kathleen guided us each step of the way with wisdom, experience, patience & kindness. They talked us off the ledge when things initially didn’t go as we hoped - and with them holding our hands, we regroupe…

"As a real estate professional, I wholeheartedly recommend the Perry Group, particularly Alyson Gulassa! I recently referred family to their team, and their care and attention through an emotionally charged sale was remarkable. They answered every question, provided exemplary support, and gave fantas…

"⭐⭐⭐⭐⭐ I cannot say enough wonderful things about Mallory, Kathleen, and the entire Perry Group at Keller Williams Elite Realty! From beginning to end, they demonstrated exceptional patience, kindness, professionalism, and dedication. They guided us through every step of the process, answered our q…

"Laura, Lisa, and the entire team were absolutely fabulous! I could not have asked for a better, more supportive team. I truly appreciate each and every one of them for their incredible help. Highly recommend!"

"Kathleen and Matt were great to work with throughout the entire home selling process. This was my first time selling a home, and they made the experience straightforward and easy to navigate. They were professional, responsive, and attentive to the details throughout the process, from renovations a…

"Working with Dylan Livingston was truly a breeze. He managed to be professional, responsive, attentive, and on top of everything all while being a pleasure to work with. Highly recommend using his services!"