Selling in Raleigh & the Triangle

A stronger sale starts before your home reaches the market.

The Perry Group builds a pricing, preparation, and marketing strategy around your property, then uses real buyer response to guide every decision that follows.

Schedule a Seller Consultation
Get a Home Valuation

Meet Your Listing Team

Clear advice, careful coordination, and a full team behind your sale.

Matt Perry began his career as a teacher and basketball coach, where preparation, communication, and sound decision-making mattered every day. Those same principles have shaped The Perry Group since its founding.

Today, sellers work with an experienced agent backed by dedicated professionals helping oversee marketing, showings, paperwork, deadlines, negotiations, and closing coordination.

You receive personal guidance without depending on one person to manage every moving part alone.

Why Choose Us
Meet the team

Advice You Can Use

We explain which decisions may strengthen the sale, which expenses are unlikely to pay off, and what the market is telling us once the home launches.

Communication With Context

Weekly updates go beyond activity counts. We explain showing patterns, online engagement, feedback, competing listings, and what those signals may mean for your strategy.

Support Through Closing

The team coordinates the details across buyers’ agents, inspectors, appraisers, contractors, attorneys, and everyone else involved in reaching the closing table.

Your Selling Plan

Three stages. One strategy that keeps adapting.

Stage 01

Prepare and Position

We begin with your goals, timing, and plans after the sale. Then we evaluate the property and build a preparation and pricing strategy around your home.

This includes:

  • Property walkthrough 
  • Repair and improvement guidance 
  • Staging and presentation recommendations 
  • Local market analysis 
  • Pricing and launch strategy 
  • Access to trusted local vendors

Stage 02

Launch and Respond

Your home is presented with the media and marketing appropriate for the property. Once it reaches the market, we track the response and adjust the strategy when needed.

This may include:

  • Professional photography 
  • Floor plans, video, drone, and 3D tours 
  • MLS and major real estate platforms 
  • Zillow Showcase for qualifying homes 
  • Social media and email promotion 
  • Showing coordination and buyer-agent feedback 
  • Weekly seller updates

Stage 03

Negotiate and Close

We help you compare each offer beyond the headline price, then coordinate the details through closing.

We review and manage:

  • Financing and buyer strength 
  • Due diligence and earnest money 
  • Concessions, contingencies, and timing 
  • Inspections and repair discussions 
  • Appraisal and contractual deadlines 
  • Attorney communication 
  • Final walkthrough and possession

For Current and Future Sellers

What could your home sell for today?

An automated estimate cannot fully account for your home’s condition, improvements, lot, street, nearby competition, or the strategy used to bring it to market.

Get Your Home Value

Client Experiences

The clearest proof is who comes back.

More than 85% of The Perry Group’s business comes from repeat clients and referrals. Hear what buyers and sellers say about the advice, communication, and continued support behind that number.

Over 600 5 star Google Reviews

"The Perry Group KW Elite Realty was wonderful to work with to sell our longtime home. Alyson & Kathleen guided us each step of the way with wisdom, experience, patience & kindness. They talked us off the ledge when things initially didn’t go as we hoped - and with them holding our hands, we regroupe…
"As a real estate professional, I wholeheartedly recommend the Perry Group, particularly Alyson Gulassa! I recently referred family to their team, and their care and attention through an emotionally charged sale was remarkable. They answered every question, provided exemplary support, and gave fantas…
"⭐⭐⭐⭐⭐ I cannot say enough wonderful things about Mallory, Kathleen, and the entire Perry Group at Keller Williams Elite Realty! From beginning to end, they demonstrated exceptional patience, kindness, professionalism, and dedication. They guided us through every step of the process, answered our q…
"Laura, Lisa, and the entire team were absolutely fabulous! I could not have asked for a better, more supportive team. I truly appreciate each and every one of them for their incredible help. Highly recommend!"
"Kathleen and Matt were great to work with throughout the entire home selling process. This was my first time selling a home, and they made the experience straightforward and easy to navigate. They were professional, responsive, and attentive to the details throughout the process, from renovations a…
"Working with Dylan Livingston was truly a breeze. He managed to be professional, responsive, attentive, and on top of everything all while being a pleasure to work with. Highly recommend using his services!"
"Bought land with The Perry Group, Dylan Livingston was our agent. He made the process simple and everything went smooth! He trekked through the woods with us at multiple properties before we found the one that we would call home. He went above and beyond for us! Highly recommend"
"Highly Recommend Dylan Livingston We first met Dylan from the Perry Group at an open house, and his approachable nature immediately impressed us. He came well-prepared to every showing, having thoroughly researched each property beforehand. His knowledge and expertise gave us confidence in our deci…
"We’re so thankful for Lindsay and the entire Perry Group team for helping my wife and I buy our first home, especially since we were doing everything from out of state! Lindsay made the whole process so easy and stress-free. She was always available, kept us in the loop, and went above and beyond f…
"We had a great experience working with Dylan and Lisa. Dylan went out of his way to make things run smoothly, and any time we had questions, both Dylan and Lisa were quick to research and get answers and they were very responsive and easy to communicate with. I felt that our best interest and satisf…

Recently Sold Properties

Explore homes recently represented by The Perry Group across Raleigh and surrounding Triangle communities.

Thinking About Selling?

Start with a clearer plan.

Tell us what you are considering, what timing matters, and what you need the sale to accomplish.

Schedule a Conversation
Call 984-398-5966